My Enhanced UGC Workflow: User-generated content (UGC) has changed since it was just a nice-to-have-but-highly desirable pillar of digital marketing. Whether you are a brand that aims to increase authenticity, an influencer who is managing so many platforms, or a marketer who needs to simplify social proofs-as-a-service efforts, there is no longer any question of whether to automate your UGC process with AI, but how to get started.
Having taken dozens of AI tools to the test, I have boiled them down to several which really change the way I work with UGC, curate and publish it. In this article, I will take you through how my UGC process used to be in the past, how it has changed with the AI, and my best-reviewed tools that I would recommend to everyone interested in saving time, increasing quality, and scaling content, with ease and alacrity.
The reason to upgrade UGC workflow
First, we need to grasp the why before deepening into tools. The major obstacles I had before AI use were the following:
• Manual curation: It took too much time to digest the number of user submissions.
• Poor branding: Not every user-generated post was in my tone or language.
• Slow publication: There was a lengthy period among content gathering and publication.
• Low ROI: engagement: Being data-driven I was not able to maximize what worked.
However, today, with the use of AI driven tools, bottles necks are eliminated. Allow me to list the gadgets that brought about the difference.
1. TINT by Filestack – Making UGC Aggregation and Content Curation Easy
Ideal If: Your brands or social media teams have to run large-scale UGC campaigns
Why I Recommend It?
UGC is a magnet towards TINT. It automatically is able to tend all content of several sources, such as Instagram, TikTok, Twitter and even product reviews. Artificial intelligence-based moderation filters break unwanted or off-brand come materials, and the intelligent tagging system will assist you to identify the relevant ones to your theme or campaign.
Standout Features:
• Image recognition and tagging by AI
• Automation of content rights managing
• Analytics of performance measures of the user data
My own way to use it:
I extract UGC with branded hashtags by utilizing TINT. It filters poor quality postings and indicates which are likely to generate the greatest engagement with previous campaign insight.
2. Lately.ai – AI That Converts Long-Form into UGC Gold
Best Use: Distributing UGC of blogs, podcasts and videos
The Reason I Recommend It:
The recently designed AI just reads or listens to some form of the longer version of content and then automatically creates dozens of social media posts, all formatted in such a way they might entail the highest engagement. It ape reproduces your brand tone over time, and by the time, it even scrapes out quotes that seem as microcontent by fans.
Standout Features:
• Video, audio atomization and text content atomization
• Self-improved learning algorithm
How I Utilize it:
I load in webinar recordings or blog posts and Lately extracts 30+ tweet-sized quotes or captions which sound like community reactions, which are more or less transforming branded content into pseudo-UGC.
3. You can find regular use of AI power in chat to collect UGC at scale, Heyday by Hootsuite
Best Suited: E-commerce companies who wish to obtain content firsthand with customers
My Reason to Recommend:
Heyday is not a simple chatbot but an AI assistant which can interact with the customers after purchase and ask them to leave a review, photo or testimonial. This is UGC gathering as natural as it can be.
Standout Features:
Conversational UGC solicitation
• Individual request of content on basis of purchase
• Maraging with Shopify and other e-commerce systems
My Usage Of It:
The chatbot I created reminds people in a collegial tone to share the image of their order in action after the purchase. We would be so much pleased to put it up! This creates bulk of real content with little effort.
4. Canva Magic Media Canva Magic Media is an AI-powered UGC Design and Enhancement tool
Best Suit: UGC raw video editing, resizing, or optimization
My Recommendation:
UGC does not always look perfect and it is the beauty. However, in order to market it, it helps to polish them. The Magic Media AI tools available at Canva assist in the upscaling of images, de-cluttering of the backgrounds, and the auto-design of the branded layouts. The authenticity is not lost in the process.
Standout Features:
- Background remover and enhancer in AI
- Drag-and-drop creating & brand packages
- Smart multi-platform resizing
The way I use it:
When a person uploads an excellent photo, but the lighting is not so good, I apply the Canva AI to improve the quality and produce branded Instagram stories or advertisement banners without any design skills.
5. Narrato AI Content Operations Platform to Create In Collaboration UGC
Suitable to Use By: Teams handling influencer UGC and multi-channel campaigns
Why I am Recommending It:
Narrato allows you to handle work processes on any kind of content, such as influencer posts, user-submitted content, and partnership. The AI has the ability to assign a tone, edit the grammar and streamline the process of approval.
Standout Features:
• Marketing trained AI writing assistant
• Collaboration tools, content and project calendar
• Search engine optimization and content brief generator
My Use:
In working with influencers, Narrato helps me keep track of post ideas and tasks as well as execute them.
It goes to an extent of testing on tone congruency between UGC and branded content.
The Way AI Changed My UGC Strategy
Combining these tools gave me a scatterbrained UGC workflow which became tidy, repeatable and effective. Here’s how:
Speed
What took days, sourcing, editing and publishing, now takes hours or less.
Quality
AI filters and enhancements guarantee that I will display only the best UGC, which will go in line with my set objectives.
Authenticity Branding
The raw user stories slathered in AIs light touch makes that perfect blend of…reality + professionalism (sage Kent ).
Scalability
I can do larger campaigns without increasing my team size since the current efforts are automated, which takes care of the heavy lifting.
Last Words: Is AI UGC Safe to Trust?
Why, certainly — so as not to overdo. Creativity does not go away when supported by AI, it is turbocharged. Through automating all the repetitive, manual aspects of managing UGC, you log time to explore the reasons why you do it in the first place: to be able to build community, craft campaigns, and tell better stories.
Five tools that I suggest using to upgrade workflow of UGC are: TINT, Lately.ai, Heyday, Canva Magic Media, and Narrato, and they each fulfil a different role. Even incorporating just one of these tools can change the way you do content aggregation, curation and exploitation in a drastically positive way whether you are a one-man band, or a brand that is on the rise.
TL;DR; My Favorite Tools to Automate UGC with AI
Tool Ideal Use Selling Point
TINT Aggregation & Moderation Auto-curates the postings of high quality by the users
Lately.ai Repurposing Content Transforms the long-form into bite-size UGC
Heyday UGC collection through Chat Obtains UGC directly by customers
Canva AI Editing & Design Brings UGC to brand-ready
Narrato Workflow Management Work with colleagues and maintain a tone
Once you have your UGC strategy in place and trust it, it is time to do more of it without sacrificing its quality and authenticity, meaning that these tools come next.
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